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Torsdag den 17 Augusti 2017, kl 05:00

Pinterest is adding a new feature today that allows users to pinch a photo to zoom in and out on various Pins, matching a feature that’s available on a lot of other services, like Instagram.

 

Pinterest is trying to be a central hub of high-quality photos and videos centered around ideas and products, but this still more or less exemplifies that the ability to manipulate photos within the app has started to become table stakes for sites like Pinterest. It also has to refine its visual search product as more and more companies offer similar products, like Google (ironically also called Lens, the same name as Pinterest’s camera search product). As the company becomes increasingly focused on mobile and discovery centered around photos, users will start expecting the kinds of behaviors that exist on other services (like Instagram) to exist on Pinterest.

 

One of Pinterest’s core directives is to push people closer and closer toward a moment of inspiration where they act on some kind of idea they discover on Pinterest. That can include buying a product, downloading an app or even changing things in their closet based on something they see on Pinterest. If Pinterest is able to do that, it can go to advertisers and explain that it has a different kind of user behavior that they won’t find on Facebook or Snap — and get them to start spending a lot of money on Pinterest.

 

Zooming in on a photo to get a better look at something seems like a good feature for digging through cluttered photos in order to identify a product. Pinterest is giving users a way to take photos in order to search for products, but those kinds of amateur photos might not have the right products in focus. That might be especially true for rooms in homes and could hold true even for professional photos.

 

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That might also help Pinterest fend off apps picking off certain use cases that the company has traditionally owned. Houzz, for example, is trying to become a go-to place for interior design and products you would buy for your home. That’s catapulted Houzz into a startup with a $4 billion valuation.

 

Pinterest is also making a small tweak to make the option to search visually on a Pin easier to find. All these kinds of tweaks may seem somewhat small. But the sum of these incremental changes may help Pinterest continue to show advertisers that it’s a company that deserves a big chunk of their ad budgets typically reserved for Google and Facebook. Pinterest recently raised capital at a $12.3 billion valuation, and if it’s going to justify that valuation it has to turn into a critical spend for marketers.

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Fredag den 11 Augusti 2017, kl 09:00

Pig organs are the same size as human organs and function pretty much the same way, but pig to human transplantation has long been an elusive goal for researchers due to fear of activating dormant viral diseases in the pig’s cells Derma 21 hard sell.

But there’s hope on the horizon, thanks to a new study out in Science today involving CRISPR’d piglets. Researchers in the study used the gene-editing technology to effectively cut out a porcine endogenous retrovirus (PERV) commonly found throughout pig bodies.

The findings represent an important breakthrough in the potential for xenotransplantation, or the use of animal organs in humans. Currently there are more than 117,000 men, women and children on the donor waiting list in the U.S., 22 of whom die each day from lack of a matching donor. The ability to use a pig heart, lungs or other body parts could shore up the shortage and save numerous lives.

This is the first time researchers have been able to demonstrate they were able to inactivate PERV and open the way for xenotransplantation without cross-species contamination Derma 21 hard sell.

The company behind the study, eGenesis, which was founded by Harvard genome godfather George Church and Luhan Yang, says it used a technique involving a combination of CRISPR and a method preventing primary cell death during the editing process to inactivate all 62 copies of PERV in piglet embryos. Those embryos were then implanted in sows, growing to fully formed piglets, free of PERV.

CRISPR holds enormous potential to wipe out diseases in both humans and animals, upend our food system and has many other applications we likely don’t see yet. Just last week, U.S. scientists were able to demonstrate they could successfully CRISPR out a faulty heart gene mutation in human embryos. However, there is still a lot to take into account before applying the technology to fully formed human beings.

eGenesis says it will continue to monitor the piglets for any long-term effects and, according to Yang, will also “further engineer the PERV-free pig strain to deliver safe and effective xenotransplantation Derma 21 hard sell.”

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Onsdag den 2 Augusti 2017, kl 09:00

By now, even people who live under rocks know that Beyoncé has shared the names and first images of her twins, who were born on June 13 or 14. World, meet Sir Carter and Rumi, who join their big sister Blue Ivy as our #lifegoals.  reenex

 

Since the name reveal was a capital-B Big Deal, internet theories abound. While we can't speak to the validity of any of these hunches, there's one in particular we really hope is true. Sir Carter's name might be slightly unconventional, but there's another pretty important Sir in Beyoncé's life, and that's her longtime makeup artist Sir John.  reenex

 

While he's painted the faces of everyone from Naomi Campbell to Kim Kardashian West, Sir John's arguably best known for the work he's done with Beyoncé. He was the official makeup artist for her Formation World Tour and 2017 Grammys, where we all know she debuted her baby bump in all of its golden glory. In short, they're close pals. Close enough to be the inspiration for Sir Carter's name? 

 

Again, this is all speculation, but we love the idea of a diva naming her child after someone from her glam squad. For the record, Sir John himself is just as excited as we are about welcoming his potential namesake and Rumi into the world reenex.

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